Home Multiple Choices Richelieu Dennis Invests $1 Million into Natural Hair Care Brand, NaturAll Club

Richelieu Dennis Invests $1 Million into Natural Hair Care Brand, NaturAll Club

Richelieu Dennis, the co-founder of Sundial Brands, has recently been deploying capital from his New Voices Fund at a rapid and consistent pace. Earlier this month we reported on his involvement with Black Women Talk Tech and MVMT50. He recently made another investment into the NaturAll Club, a company that uses handmade avocado hair products to promote healthy natural hair.

His investment comes in totaling $1 million and will help the company grow its already extremely profitable product line. “We are the first hair care company he’s invested in,” said Muhga Eltigani founder and CEO of NaturAll Club. “I selected him as my first investor because he looked at my three-year strategy and told me he could get it done much faster with his network. I come with the ingredients and he comes with the connects.” Coming from the hair care industry, that speaks volumes. It is clear that he truly believes in the product and it’s potential.

(Image: NaturAll Club)


Since the inception of the company in Fall of 2015, the team has grown rapidly. In August of 2016, they brought on a COO, in August of 2017, they hired a director of Marketing and Customer Experience and in August of 2018, they brought on their first Chief Scientific Officer to ensure that they are making the highest quality formulations. August appears to be a great hiring month for the company.

They started their product line with a deep conditioner that includes fresh avocados that must be kept in the freezer in order to keep them from spoiling. They then expanded to a Jamaican Black Castor Oil Growth Serum and recently the range of products has exploded to include Cleansing Avocado Shampoo, Hydrating Avocado Conditioner, Nourishing Avocado Leave-in Conditioner, and Avocado Curl Custard.

“We replaced toxic and dangerous ingredients with safe, naturally-derived ingredients,” states the site. With the new investment, we can expect to see an expansion of the team and a heavy focus on marketing with an emphasis on customer retention, product development, and distribution.



The post Richelieu Dennis Invests $1 Million into Natural Hair Care Brand, NaturAll Club appeared first on Black Enterprise.

The company is managed in four parts such as i) movies, videos etc production unit, ii) Educational Unit, iii) Event produce & management unit and iv) online management &, marketing unit. All units are worked separately but corporate each other but all dealings should be done in the name of FOCUS A-Z.


Please enter your comment!
Please enter your name here

Must Read

Black Women Take Home Top Directing Awards At Sundance Film Festival

Three of the top jury prizes at this year’s Sundance Film Festival were presented to Black women. Filmmakers Radha Blank, Garrett...

Ludacris Gives Florida High School Students $75,000 Worth of New Musical Instruments

Ludacris gave back in a major way when he visited a high school in South Florida on Wednesday, Jan. 29. With...

How to Visit Egypt on a Budget

Posted: 2/3/2020 | February 3rd, 2020 One of the countries high up on my “must visit” list is Egypt. As a lover...

When black cowboys paraded through Harlem with Muhammad Ali A path-breaking all-black rodeo in New York helped introduce America to a little-known piece of...

The afternoon of Friday, Sept. 3, 1971, was beautiful and sunny in Harlem as residents lined the streets and hung their...