Colin Kaepernick has proven he doesn’t have to be on the roster of a team to dominate every NFL conversation. He also doesn’t have to be in the league to have his own jersey.
On Wednesday — five days after the former San Francisco 49ers quarterback and current Carolina Panthers safety Eric Reid reached a settlement with the NFL concerning their collusion grievances against the league — Nike released the limited-edition Kaepernick Icon jersey, which is available on the brand’s website in men’s sizes (small to 3XL) for $150 each.
“We believe Colin Kaepernick is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” a Nike spokesperson told The Undefeated. “The jersey marks Nike’s continued product collaboration with Colin.”
For those true to themselves on and off the field. Proudly, unapologetically and against all odds. This is only the beginning. #TrueTo7 https://t.co/lIzn4MNB77@girlsclubny @JRFoundation @peaceplayers @PowerPlayNYC pic.twitter.com/1sf4Nogs4g
— Colin Kaepernick (@Kaepernick7) February 20, 2019
The new apparel arrived almost six months after Nike made Kaepernick the face of a reboot to the company’s iconic Just Do It campaign, which celebrated its 30-year anniversary in 2018. Kaepernick appeared in an ad with the slogan, “Believe in something, even if it means sacrificing everything.”
He also narrated a two-minute spot, titled Dream Crazy, which first aired on TV during the NFL regular-season opener between the Atlanta Falcons and Philadelphia Eagles.
In September, it was originally reported that Nike had no plans to give Kaepernick a signature shoe or extensive clothing line despite being at the forefront of the company’s messaging. However, in late October, Nike dropped the Kaepernick Icon Tee, which went on sale at retail for $50 and sold out within hours. The black long-sleeved shirt with “KAEPERNICK” sprawled across the back was restocked in November and sold out for a second time.
Kaepernick now has his name on the back of a Nike jersey once again, though he hasn’t played a down of pro football since 2017. The quarterback-turned-social activist has gone unsigned by all 32 NFL teams after he began kneeling during the national anthem in 2016 as a statement against racial injustice in the United States. His stance sparked a leaguewide movement of player protests, which has continued even without Kaepernick on the sidelines of NFL stadiums.
Two days before Super Bowl LIII, Los Angeles Lakers star LeBron James — one of Nike’s biggest and most impactful athletes — arrived in Oakland, California, for a game against the Golden State Warriors wearing the Kaepernick jersey. He teased a potential release, just like he did last October when he rocked the Kaepernick Icon Tee to a Lakers preseason game three weeks before it debuted.
Now, the jersey — like the overwhelming support of Kaepernick’s cause — is very much so real.
— Colin Kaepernick (@Kaepernick7) February 2, 2019
The jersey is nondescript, with black mesh and his last name, No. 7 and Nike swooshes all in white. There’s also a specially designed jock tag featuring two logos — a “K” next to an illustration of Kaepernick’s Afro’d head. Unlike a typical Nike NFL jersey, it notably doesn’t feature the league’s logo at the V of the collar, or a team name/crest on the chest above the front number. Nike’s Kaepernick Icon jersey is also almost identical to the limited-edition #IMWITHKAP jersey that went on sale in September on Kaepernick’s website. Kaepernick announced on Twitter that 20 percent of all proceeds from the sale of the jerseys would go to his Know Your Rights Camp — a free campaign for youths that he founded to raise awareness on higher education, self-empowerment and instruction on how to properly interact with law enforcement in various scenarios. Not only did the jersey sell out, it’s been embraced by celebrities and entertainers across the world.
I can’t explain how much it means to have the support of the Icon Angela Davis! She has laid the foundation for myself and many others to fight against anti-blackness, and has never wavered! We love and appreciate you! pic.twitter.com/do4AIRTHJR
— Colin Kaepernick (@Kaepernick7) February 2, 2019
Everyone from Grammy-nominated singers Jhené Aiko and Trey Songz to Warriors stars Stephen Curry and Kevin Durant, Boston Celtics forward Jaylen Brown, radio personality Ebro Darden, actor Jesse Williams and renowned civil rights activist Angela Davis have been photographed in the jersey. J. Espinosa, the official in-game DJ for the Oakland Raiders, also wore it when he won a world DJing championship in Taipei. And the night of the Super Bowl, Kaepernick tweeted a picture of John Carlos — another athlete-turned-activist who raised the Black Power salute with fellow American sprinter Tommie Smith at the 1968 Games — in the #IMWITHKAP jersey. “It means the world to me to have the support of John Carlos, an Icon who paved the way for myself and many others to continue to fight systemic oppression,” Kaepernick wrote. “Thank you for your sacrifice for us! .”