Home Multiple Choices Gabrielle Union and Dwyane Wade’s Baby Becomes a Brand as They Trademark...

Gabrielle Union and Dwyane Wade’s Baby Becomes a Brand as They Trademark Kaavia James, ‘Shady Baby’

Gabrielle Union and Dwyane Wade have their sights set on launching a bunch of products and making their 4-month old daughter Kaavia James more famous than she already is.

Reportedly, the actress and NBA star will launch jewelry, clothing, hair care and baby products under their baby’s name. And in March they filed trademark applications for “Kaavia James” as well as “Shady Baby,” the latter being a nickname Union gave her daughter for tossing Instagram shade, since she has her own page already. The couple already started a loan company in the baby’s name as well.

Gabrielle Union and Dwyane Wade reportedly trademarked their daughter’s name to use it for their businesses. (Photo: @gabunion Instagram account).

The timing to launch the companies and products seem perfect, at least for Wade, since he’s retiring at the end of this season after playing in the NBA for 16 years. It’s also been reported that he’s CFO of Kaavia James, Inc. and Union is the CEO.

Celebrities attempting to trademark their child’s name is certainly nothing new, because Jay-Z and Beyoncé have been trying to trademark their daughter Blue Ivy‘s name for seven years.

According to The Source, the Blue Ivy trademark is owned by a woman named Veronica Morales, who also owns a wedding planning company, and she’s turned down Jay and Beyoncé numerous times.

The Source reported that she eventually agreed to meet with Bey to iron out the trademark dispute, but when Morales arrived she wanted the singer to buy it, plus her wedding business, for $10 million, which the “Lemonade” creator turned down.


The company is managed in four parts such as i) movies, videos etc production unit, ii) Educational Unit, iii) Event produce & management unit and iv) online management &, marketing unit. All units are worked separately but corporate each other but all dealings should be done in the name of FOCUS A-Z.


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