Jay-Z continues to give back, this time by investing in Partake Foods, a Black-owned company that makes vegan cookies that are mainly allergen-free.
Black Enterprise reports the rapper’s Marcy Venture Partners led a $1 million seed round in the New Jersey-based health food company, which isn’t the first time he’s invested in the space.
Others who’ve invested in Partake Foods — which began three years ago — include the chief growth officer of Beyond Meat Chuck Muth, SoFi Venture, Backstage Capital and investment firm The Factory.
Partake Foods was started by former Coca-Cola national sales director Denise Woodard in 2016, because her daughter suffered from bad food allergies. All of the company’s products are said to be free of the top eight allergens in the United States and don’t contain gluten.
Some of the flavors offered are Carrot Oat, Birthday Cake, Double Chocolate Chip, Sweet Potato and Double Chocolate with prices starting at $14.99.
“I couldn’t figure out how to make a gluten-free, corn-free, egg-free cookie, so I went to buy one, but couldn’t find any,” said Woodard in a 2018 interview.
According to Entrepreneur, Partake Foods is currently in 300 stores and that number will triple by the close of 2019.
Earlier this year, Jay-Z also invested in Impossible foods, the makers of the Impossible Burger that’s currently sweeping the U.S. Serena Williams, Trevor Noah and Jaden Smith were investors as well.
Plus, The “4:44” writer and his wife Beyoncé partnered with the plant-based lifestyle company 22 Days Nutrition last year and launched a meal planner to make it easier for people to eat healthy.
“We want to challenge you as we challenge ourselves to move towards a more plant-based lifestyle,” said Beyoncé at the time. “Meal Planner has made it easy and fun for me to develop healthier habits. I hope you love it as much as I do.”
Last week it was reported that Jay-Z became the first billionaire hip-hop artist, which the Internet is still buzzing about.