Prada’s new Re-Nylon initiative spans across five continents via land and sea. The luxury fashion house is spearheading a ground-breaking new sustainability initiative to create a renewable supply chain by using sustainable, regenerated ECONYL nylon from discarded materials and products.
Prada has done a fun job of documenting the complex cycle along with the fascinating backstory behind the brand’s new sustainability program. Everything is captured through a series of branded short films; the series entitled, ‘What We Carry.’ National Geographic produces Prada’s set of short films and stars an array of Prada reports, global activists and National Geographic explorers.
In the second release of the ‘What we Carry’ short film, Prada follows the South Sudanese-Australian model and Prada reporter Adut Akech Bior and Joe Cutler. Along with National Geographic Explorer and Freshwater Conservationist, as they travel to Lake Ossa in Cameroon. Lake Ossa is one of Cameroon largest lakes, with a surface area exceeding 4,000 hectares.
A multitude of species call Lake Ossa home and provides a vital livelihood for members of the surrounding communities. Over the years, hundreds of used fishing nets have been discarded in its waters over decades, ultimately, clogging our ecosystems and can prove fatal to plants and wildlife.
To combat this local community now work with Net-Works to retrieve the nets from Lake Ossa. Collecting over six tons from the lake to date, to be re-sold, creating a valuable new revenue stream to benefit the local economy. These nets, together with other waste, are then recycled, de-polymerized and transformed into modern, ECONYL regenerated nylon. This is the exact nylon used to weave Prada’s regenerated nylon fabric and create the six styles of the new Prada Re-Nylon capsule bag collection.
Check out Prada full Re-Nylon Capsule collection below and watch the episode 2, go to Prada.com.
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