High-end street fashion pioneer Dapper Dan is famous for dressing many early rap artists such as Eric B and Rakim and Salt-N-Pepa. He also works with famous athletes, including Zion Williamson, Cam Newton and Jalen Ramsey.
But the athletes who played the biggest role in his career were boxers. Indeed, Floyd Mayweather is his favorite athlete because he’s been a loyal customer for a long time.
“I’ve been making everything for Floyd Mayweather for the last 17 years,” Dan, whose real name is Daniel Day, told The Undefeated. “Everything you see him in the ring with, I made.”
Boxing played a huge, if inadvertent, part in getting Day started as a designer.
In 1974, he traveled to Kinshasa, Zaire (now the Democratic Republic of the Congo) as a fan to witness The Rumble in the Jungle between then-undefeated heavyweight champion George Foreman and former champ Muhummad Ali. Unfortunately, the fight was postponed for five weeks because Foreman was injured in a sparring session.
In the meantime, Day decided to do some traveling. He went to Lagos, Nigeria, where he traded his finest pastel suits for African paintings and wood carvings from an artist he found on the street. Day left Nigeria with few clothes to wear. At his next stop, in Monrovia, Liberia, he needed to do some shopping. A store clerk pointed him in the direction of a tailor named Ahmed, who assisted him in creating the first Dapper Dan designs. Day ended up not seeing the fight. He had to go home early because he ran out of money after making so many custom pieces.
“I missed out on witnessing what many consider the most strategically brilliant heavyweight boxing fight in history. I found something on that trip that changed my life forever: A love for custom tailoring and inspiration for a brand-new hustle,” Day writes in his recently-released book, Dapper Dan: Made in Harlem: A Memoir.
Day opened Dapper Dan’s Boutique in 1982, catering to the drug kingpins and gangsters of Harlem, and a few big-name celebrities. His clothing featured the logos of brands such as Gucci, Fendi, MCM and Louis Vuitton, which at the time were primarily making leather goods. Day thought of his designs as “knockups” because he made expensive and luxurious custom pieces. To Day, the logos represented wealth, respect and prestige.
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Day knew the risk he was taking in using the brands’ trademarked logos. And once again, two boxers would be at the center of his story.
In 1988, Mike Tyson, then the undefeated heavyweight champ, was a regular customer and friend of Day’s. One day in August, he went to Day’s boutique at around 4 a.m. to pick up a custom piece. (Day’s boutique was open 24 hours a day, every day, for 10 years except the day he laid his father to rest.) Mitch “Blood” Green, who had lost to Tyson two years earlier and wanted a rematch, came into the store looking for Tyson. The two got into a brawl in front of the boutique and Tyson was photographed in one of Day’s “Fendi” jackets.
The altercation was big news and even got a mention on the broadcast of a Monday Night Football game. Day didn’t witness the incident, but a worker from his shop took pictures. News outlets were bidding up to $150,000 for the photos, but Day declined the offers out of loyalty to Tyson. He finally published the photos in his new memoir.
The spotlight on Dapper Dan’s Boutique alerted luxury design houses that Day was using their logos on his clothing without their consent. They started going to court to have the material seized.
“The following Monday after that took place, the aerial view helicopter was flying over the city and there was a football game,” Day said. “They were discussing the fight during a timeout. And they said, ‘Somewhere down there is Dapper Dan’s 24-hour boutique where Mike Tyson had the fight at,’ and they laughed. But that was viral. As viral as it could be for that time, so that’s what gave me all the publicity that led to the brands being very knowledgeable in what I was doing uptown.”
Dapper Dan’s Boutique closed in 1992 following legal action by Fendi, which had been represented in part by a lawyer named Sonia Sotomayor (now a Supreme Court justice). He had to start over from scratch. In recent years, he has partnered with Gucci and opened a new boutique in Harlem last year.
“The way I was raised, it’s like you don’t ever give up,” Day said. “That never occurred to me at all. I was used to starting over and I was used to the fact that things like that happen. I was born and raised in Harlem. A black kid growing up in the poor section alone. So it was like I was not gonna be deterred. I was used to obstacles in life.”