What doesn’t Target have? A question that isn’t easily answered.
While the popular retailer has created a striking beauty market for its clientele—which includes a number of Black-owned brands—the company is also celebrating 20 years of design.
Target has maintained their reputation as a destination for affordable and trendy fashion pieces over the past two decades, with new initiatives to bring in more Black designers this year. This was the discussion between Grammy Award-winning singer Anthony Hamilton and Target’s Chief Diversity & Inclusion Officer CarolineWanga at ESSENCE Fashion House NYC on Thursday, Sept 5th.
Hamilton specifically cited Instagram as a primary platform for discovering new Black designers to support.
Although it is a platform for pictures, it’s a great place to connect,” he said. “And there’s a ton of Black fashion designers on there that are ready and available to work.”
While Target has put great effort into expanding its beauty display, the fashion has always maintained a sleek and simple aurora. Walking into the mega-retailer to find a quick statement piece that warrants a lot of compliments is not a far-fetched happening. But according to Wagner, Target is broadening its fashion market by including more Black-owned brands and elevating the selection of pieces that fill the racks.
Hamilton and Wagner’s dialogue also explored the importance of Black creatives in the fashion space, as well as just how much revenue and influence our community brings in.
Target’s history of collaborative fashion already boasts a stan-worthy clientele list, so we can only imagine what this new initiative will bring.
For more of everything you missed at the first-ever ESSENCE Fashion House NYC, head back to essence.com.
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